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Daniel Evans

Shire Pharmaceuticals
Associate Director Global Systems and Ops Strategy, Medical Affairs
Prior to the Global Medical Affairs (GMA) implementation of Veeva, Shire's CRM deployments had been regional and focused on commercial activities. We needed to deploy one global system for tracking interactions between customers and medical personnel.  Shire chose Veeva CRM to leverage existing knowledge and experience, but needed an expert to configure it correctly.  We partnered with Marcel and team to help design and build to our unique requirements....

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